Acura is back in the big game, with a brand spot in the first quarter of Super Bowl 50. The automaker, whose U.S. unit is based in Torrance, Calif., says the ad will relate how Acura started as a
U.S. market luxury brand, as pretty much all of its North American-bound vehicles are built here.
“As the Acura brand continues to gain momentum and the next-generation
NSX supercar is about to make its market debut as the pinnacle expression of Acura performance and prestige, the Super Bowl is the perfect place for Acura to make a powerful brand statement to one of
the largest viewing audiences in American history, and one that is incredibly attentive to advertising,” said Jon Ikeda, VP and general manager of Acura, in a statement.
Acura was first in the Super Bowl in 2012 with a spot featuring Jerry Seinfeld and touting the forthcoming Acura NSX supercar. Acura also sponsored Seinfeld's digital series, "Comedians in
Cars Getting Coffee," and, though the automaker wasn't in the Super Bowl this year, Seinfeld was also on the show floor of the Detroit auto show. The automaker says the new Super Bowl commercial is "a
part of a comprehensive marketing strategy that conveys the brand’s values, North American roots and future direction."
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Acura reports it is on track for its fifth
consecutive year of increased sales and its best annual sales total since 2007, driven by its crossovers, the sales of MDX and RDX.