Around the Net
Twitter's Niche Agency Launches First UK Campaign For Doritos
- Campaign, Monday, December 14, 2015 6:37 AM
Niche, the social media talent agency recently bought by Twitter, has launched its first campaign in the UK for Doritos, the crisps brand owned by PepsiCo. The agency connects advertisers with popular figures on social media. The Doritos "#BoldAdvent" campaign sees the brand partner with Arron Crascall, a comedian and prankster well known with users of Vine, who shares his interpretation of what a ‘bold Christmas’ looks like. OMD UK handled the media for the campaign.
