• by Amy Corr  @MediaPostOTL, December 14, 2015

Miller Lite takes the ugly sweater phenomenon to a whole new level, creating an unattractive sweater billboard for Times Square. The brand commissioned Brooklyn-based street artist London Kaye to construct the knit billboard on 7th Avenue and 49th Street. The ugly sweater billboard will be up for the month of December and feature the Miller Lite Steinie bottle that launched the brand in 1975. To create the billboard, 300 lbs. of yarn were used, along with 300,000 crochet stitches and 250 hours of precious time. The Miller Lite Steinie bottles are now available throughout this holiday season, and so are Miller Lite ugly sweaters. Check out a time-lapse video of the billboard's construction here, created by TBWA.