The media giant launched #HealthilyEverAfter yesterday, a push to reach two-thirds of mothers in Britain through TV and blogs to show its commitment to fight child obesity. In March 2015 it challenged
software developers to use its IP to build a tool promoting healthy living. Matt Carroll, director of Disney Interactive, told "Marketing" at the time: "We would be excited if there was something with
wearable tech, so using a physical device with a digital output."
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