- ABC Prime Time Is Next Stop For Oprah's Weight-Loss Journey
TVBlog, Adam Buckman - Monday, March 18, 2024
Oprah Winfrey will host "An Oprah Special: Shame, Blame and the Weig ...
- Viking Therapeutics Joins Weight Loss Party
Marketing Daily - Top of the News, Tanya Gazdik - Wednesday, March 6, 2024
Viking is also working on a pill form of its injectable dru ...
- Planet Propaganda Wins Horizon Fitness Treadmill Campaign
Accounts on the Move, Fern Siegel - Thursday, February 29, 2024
The agency will be responsible for developing a growth-oriented creative strategy, wi ...
- Dove Confronts 'Hard Knocks' For Girl Athletes
MAD, Fern Siegel - Monday, February 5, 2024
Body image adversely affects young girls. Dove is encouraging them to reta ...
- New App, Campaign Urge Dancers To 'Zumba Responsibly'
Marketing Daily, Sarah Mahoney - Wednesday, January 31, 2024
The popular fitness brand aims for a refresh with a new campai ...
- MyFitnessPal Taps Kate Hudson For Winning Fitness Plan
Marketing Daily, Les Luchter - Tuesday, January 30, 2024
Hudson's plan, which is still available, has been promoted via MyFitnessPal's blo ...
- New CMO At Allbirds, New Roles At Under Armour
Marketing Daily, Sarah Mahoney - Friday, January 19, 2024
Both companies are making executive changes, hoping to regain footing in t ...
- Saucony Hopes 'Marathumb' Can Reverse Sales Slide
Marketing Daily - Top of the News, Sarah Mahoney - Wednesday, January 17, 2024
The struggling sneaker brand says the average American's thumb scrolls three maratho ...
- Does Failure Equal Success? 'Fail With Us,' Solidcore Tells Exercisers
Marketing Daily, Les Luchter - Wednesday, January 17, 2024
"Failure is not the opposite of success, it's the foundation for it ...
- Three Big Bets
Planning & Buying Insider, J. Walker Smith - Wednesday, January 10, 2024
Forecasting is a fraught exercise. I think it's better to focus ...
- Deceptive Ad Trends 2024 Touch Health, AI, D2C
Marketing Daily, Les Luchter - Wednesday, January 3, 2024
Ads shouldn't show FDA endorsing a product, a rule Top Dog Dire ...
- Alo Stretches Further Into Wellness
D2C Insider, Sarah Mahoney - Wednesday, January 3, 2024
With new supplements and a celebrity-driven campaign, the buzzy brand muscles i ...
- Planet Fitness Recruits Megan Thee Stallion To Front New Campaign
MAD, Steve McClellan - Thursday, December 28, 2023
The recording artist is seen as "Mother Fitness," a goddess-like persona encouragi ...
- When Life Gets Bad, Crunch Makes You 'Feel Good'
MAD, Fern Siegel - Tuesday, December 26, 2023
The 'Feel Good, Not Bad' campaign underscores the positive aspects of taki ...
- After 'Messy' Quarter, Nike Vows To Cut Costs And Step Up Its Run Game
Marketing Daily, Sarah Mahoney - Friday, December 22, 2023
The athletic apparel company says it will trim $2 billion and intensi ...
- Ouch! Crunch Uses Pain To Remind People How Good It Feels To Work Out
Marketing Daily, Sarah Mahoney - Wednesday, December 20, 2023
The gym's annual membership campaign uses life's lousy moments to underscore t ...
- With New CMO, NordicTrack, iFit Look To Reclaim Connected Fitness
D2C Insider, Sarah Mahoney - Monday, December 18, 2023
With the "World of Intelligent Fitness" and "Incredible Machines" campaigns, the compa ...
- Peloton Wastes No Time In Replacing CMO
Marketing Daily - Top of the News, Tanya Gazdik - Saturday, December 16, 2023
That move quickly ends any speculation on whether the floundering company wou ...
- New Noom Campaign Focuses On Medication, Personalization
Marketing Daily, Sarah Mahoney - Thursday, December 14, 2023
The weight-loss app is rolling into diet season with new ads a ...
- Peloton CMO Flees As Company Struggles
Marketing Daily - Top of the News, Tanya Gazdik - Sunday, December 10, 2023
The company, once the golden child of the home fitness movement th ...
- Weight Watchers Shifts Attitude Toward Weight Loss Prescriptions
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, November 28, 2023
WeightWatchers CEO Sima Sistani says the company got it wrong in its initi ...
- Yoga Stretches From Physical Activity To Mental Health Tool
Marketing Daily - Top of the News, Les Luchter - Tuesday, November 21, 2023
Stress release has replaced flexibility as the top reason Americans begin doi ...
- Court Orders Balance of Nature To Stop Sales
Around the Net In Brand Marketing, Tanya Gazdik - Sunday, November 19, 2023
Balance of Nature is being ordered by a federal court to st ...
- Wellness Market Reaches Record $5.6 Trillion
Marketing Daily, Les Luchter - Wednesday, November 15, 2023
Global Wellness Institute says the global market had dropped 11% in 202 ...
- Still Losing Steam, Peloton Launches New Holiday Blitz
Marketing Daily, Sarah Mahoney - Tuesday, November 7, 2023
With revenues and subscribers declining, the connected fitness company is introducing "Wo ...
- Allbirds Trots Back To Marketing Roots
D2C Insider, Sarah Mahoney - Monday, November 6, 2023
Co-founder Tim Brown explains the Wool Runner 2 innovations and why t ...
- AT&T, Gallaudent Create 5G Helmets To Make Football More Inclusive
MAD, Fern Siegel - Wednesday, October 25, 2023
The "Sounds of Silence" ad explains how the helmet's technology is changi ...
- Tracking the Athletic Hunter: MTN OPS' Unique DTC Target
Brand Insider, Steve Smith - Saturday, October 21, 2023
MTN OPS produces a wide range of energy, workout and nutrition drink ...
- NAI Opposes Extending Health Privacy Law To Apps And Wearables
MediaDailyNews, Wendy Davis - Tuesday, October 3, 2023
Congress shouldn't extend HIPAA, which restricts doctors and hospitals, to health ap ...
- Lululemon, Peloton In Major Content And Apparel Deal
Marketing Daily - Top of the News, Sarah Mahoney - Wednesday, September 27, 2023
The five-year partnership brings a wealth of Peloton content to Lululemon's still-sl ...