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2016 Events Calendar
OMMA at Advertising Week
September, 2016, NYC
September 28, 2016, NYC
September 28, 2016, NYC
September 29, 2016, NYC
OMMA Bots & Chat
September 29, 2016, NYC
Publishing Insider Summit
October 10 - 13, 2016, Austin
TV Insider Summit
October 16 - 19, 2016, Mohonk
November 17, 2016, CO
Email Insider Summit
December 4 - 7, 2016, UT
Search Insider Summit
December 7 - 10, 2016, UT
Creative Media Awards
January 26, 2017, New York City
Email Insider Summit Europe
January 30 - February 2, 2017, The Alps
September 27, 2016, NYC
September 26, 2016, NYC
Brand Marketers Summit - Cross-Channel
August 24 - 27, 2016, Lake Tahoe
Programmatic Insider Summit
August 21 - 24, 2016, Lake Tahoe
IoT Marketing Forum
August 3, 2016, NYC
Masters of Media Selling
August 2 - 4, 2016, NYC
July 19, 2016, LA
Agency of the Year
Content Marketing Insider Summit
Cross-Channel Marketing Insider Summit
Digital Out of Home Awards
Future of Media
Marketing Automotive Awards
Marketing Sports: Soccer in America
Mobile Insider Summit
OMMA at Internet Week
OMMA at SXSW
OMMA Audience Buying
OMMA Marketing Tech
OMMA Programmatic in New York
OMMA Programmatic TV
OMMA San Francisco
Online All Stars
Social Media Insider Summit
Video Insider Summit
Creative Media Awards (January 26, 2017, New York City)
OMMA Awards (September 26, 2016, NYC)
Appy Awards (May 17, 2016, NYC)
Marketing Automotive Awards (March 24, 2016, NYC)
Online All Stars (January 27, 2016, NYC)
Agency of the Year (January 21, 2016, NYC)
Digital Out of Home Awards (November 3, 2015, NYC)
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Results for health and fitness
Health Insurer 'Bribes' Customers To Exercise For A Smartwatch
Around the Net In MAD London, Sean Hargrave - Tuesday, September 27, 2016
Health insurer has become the first in Britain to bribe people to ...
'Self' Revamps Site, Focuses On Inclusion
Publishers Daily, Sara Guaglione - Friday, September 23, 2016
Self.com will feature more fitness, nutrition and wellness content. The site is ...
Public Health England Uses Facebook Bots To Help Smokers Quit During 'Stoptober'
Around the Net In MAD London, Sean Hargrave - Wednesday, September 21, 2016
Public Health England hopes the use of the bot can help boost ...
Certifiable: Gummy Vitamins Hypes USP Status In New Campaign
MAD, Larissa Faw - Tuesday, September 20, 2016
The brand announced that Adult Gummies Vitamin D, Vitamin C, Energy B12 ...
Should Apple Call Watch "Fitness Tracker" Instead of Smartwatch?
Around the Net in IoT, Gavin O'Malley - Wednesday, September 14, 2016
What do critics make of Apple’s latest Apple Watch? For better or ...
'This Girl Can Run' Campaign Gets 28,000 Women Running
Around the Net In MAD London, Sean Hargrave - Tuesday, September 13, 2016
The running version of Sport England's "This girl can" campaign, England Athletics' ...
WPP Invests In Online Medical Education Platform
MAD, Steve McClellan - Wednesday, September 7, 2016
The platform, called The Corpus, attracts pharmaceutical sponsors to its interactive training ...
Brands Responsible For Boys' Body Issues
Around the Net In MAD London, Sean Hargrave - Tuesday, August 9, 2016
Brands must focus on "building emotional resilience" among boys, with new research ...
Gold's Gym Focuses On Studio Classes
Marketing Daily, Tanya Gazdik - Tuesday, July 19, 2016
Gold's Gym is debuting a campaign to coincide with the launch of ...
Coca-Cola Launches GBP10m Campaign For Zero Sugar Brand
Around the Net In MAD London, Sean Hargrave - Tuesday, July 5, 2016
Coca-Cola GB is launching a GBP10m campaign to promote Coca-Cola Zero Sugar, ...
Nearly Half Of Brits Don't Trust Employers On Wearables
Around the Net In MAD London, Sean Hargrave - Monday, June 20, 2016
Although 3m Britons have bought a wearable device in 2015, they are ...
TRN Launches On-Demand Fitness App
Out to Launch, Amy Corr - Wednesday, June 15, 2016
Random iPhone App of the week:
Finding the time and motivation to ...
London Mayor Moves Against 'Body Shaming' Ads
Around the Net In MAD London, Sean Hargrave - Tuesday, June 14, 2016
The mayor of London, Sadiq Khan, has moved to ban from the ...
Fitness Trackers Holding Off Smartwatches
Marketing Daily, Aaron Baar - Monday, June 13, 2016
The focus on the fitness capabilities of smartwatches may prove to be ...
Roar Lands Social Duties For Massage Envy
MAD, Larissa Faw - Wednesday, June 8, 2016
The Publicis Groupe-owned agency will manage all social media efforts across Massage ...
Halfords Uses E-Receipts To Personalise Email Marketing
Around The Net In EU Email Marketing, Sean Hargrave - Wednesday, June 8, 2016
Halfords has embarked on a project to improve its understanding of its ...
E-Receipts: Deeper Cross-Channel Insight, Better Customer Service -- What's Not To Like?
EuroMail, Sean Hargrave - Wednesday, June 8, 2016
E-receipts have to be one of the biggest cross-channel quick wins for ...
Halfords To Focus On Emotional Connection To Drive Loyalty
Around the Net In MAD London, Sean Hargrave - Tuesday, June 7, 2016
Halfords has totally overhauled its marketing to put the focus on data, ...
Lymber Up: Agency Vets Out To Revolutionize Fitness Biz
MAD, Steve McClellan - Thursday, May 26, 2016
Agency veterans Doug Hecht and Chuck Phillips have created a new app ...
Virgin Active Launches Connected Spin Class
Around the Net In MAD London, Sean Hargrave - Monday, May 23, 2016
"The pack" uses Virgin Active's new proprietary technology platform to aggregate individual ...
'Shape' Launches First 'Shape' Body Shop
Publishers Daily, Sara Guaglione - Tuesday, May 17, 2016
Shape magazine has opened up registration for its first "Shape Body Shop" ...
WebMD Wants To Be There In Sickness And In Health
VidBlog, P.J. Bednarski - Friday, May 13, 2016
You may associate WebMD with some of your own painful times, but ...
'Yoga Journal' Launches "Live Be Yoga Tour"
The Daily Blog, Erik Sass - Friday, April 8, 2016
The tour features two yoga "ambassadors" who won a contest hosted by ...
John Lewis Launches New Accelerator Programme
Around the Net In MAD London, Sean Hargrave - Monday, April 4, 2016
John Lewis has launched its third accelerator programme as it seeks to ...
Nike Puts Fans In Turkey's Halftime Locker Room With 360-Degree Ad
Around the Net In MAD London, Sean Hargrave - Thursday, March 31, 2016
Nike has launched a new 360-degree ad campaign that puts football fans ...
McDonald's Launches Campaign To Highlight Happy Meal Health Improvements
Around the Net In MAD London, Sean Hargrave - Wednesday, March 23, 2016
McDonald's has launched a new campaign in a bid to show off ...
Fizzy Drinks Makers Set To Sue Government Over Sugar Tax
Around the Net In MAD London, Sean Hargrave - Monday, March 21, 2016
Coca-Cola and other drink makers are poised to sue the government over ...
Chocolate Milk Campaign Goes For Authenticity (But No Milk Moustaches)
MAD, Larissa Faw - Friday, March 18, 2016
MilkPep's New "Built With Chocolate Milk" campaign from Campbell Ewald features USA ...
Milkshakes Dodge The Sugar Tax That Will Hit Fizzy Drinks
Around the Net In MAD London, Sean Hargrave - Thursday, March 17, 2016
Milkshakes will be exempt from the forthcoming "sugar tax" announced in today's ...
Just Like Mom, Andy Boy Wants You To Eat Your Vegetables
MAD, Larissa Faw - Thursday, March 10, 2016
Mom probably doesn't care what vegetables you eat. But California veggie grower ...
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