Online Ad Growth Moderates At Year-End
Technology marketers continued to lead other online advertisers in December, spending roughly $148 million for over 17.6 billion impressions, reported AdZone. That compares with October, when tech marketers spent $188 million for around 17 billion Web impressions.
The second-biggest online spenders were businesses, such as online classified companies, advertising agencies, and trade show marketers. As a group, they bought about 8.9 billion impressions for over $100 million.
Retail merchants were next at 5.5 billion impressions for $73.3 million, while banks, mortgage companies, and other financial services providers came in fourth, at 5.3 billion impressions for just over $70 million.