A study by Hub Entertainment Research says 54% believe that TV Everywhere isn’t free, and 53% say they never use it because they didn’t know the capability existed.
TV consumers must be subscribers to a traditional pay TV service -- cable, satellite, or telco -- to access TV Everywhere digital apps/platforms. More than 90% of U.S. TV homes subscribe to such services.
Those who use TV Everywhere apps/platforms have high rates of satisfaction, with 73% saying that TV Everywhere “makes them feel more positive about their TV provider.” Another 84% of frequent TV Everywhere users say they will continue to subscribe to their pay TV provider a year from now -- as compared to 66% of those who don’t use TV Everywhere.
Hub notes that TV Everywhere TVE is delivered across a variety of apps and sites -- from networks and pay TV providers -- all with different interfaces and standard for availability. Because of this, half of viewers (49%) say this extra layer of complexity stops them from using TV Everywhere.
The 2015 research from Hub Research surveyed 1,202 US TV viewers with broadband, ages 16 to 74.