• by Larissa Faw , February 9, 2016

Terri & Sandy (T&S) have been named global AOR for the Lyric hearing device, expanding the agency's relationship with parent company Phonak which named T&S global lead agency last year. 

As the AOR for Lyric, Terri & Sandy will take on the role of integrated marketing lead, developing new communications directed to consumers as well as hearing care professionals.

The new strategic and creative work will highlight Lyric’s "state-of-the-art” technology. The device can be worn continuously for up to four months and was first offered commercially in January 2007. 

The company describes the Lyric device as “invisible” because it fits in the ear canal and can’t be seen when worn. 

“I am happy to continue growing our partnership with Terri & Sandy,” stated Martin Grieder, group vice president, Phonak. “The agency has developed a powerful, emotional positioning and strategy for Phonak and will continue to strengthen the brand’s portfolio of products by leading the communications effort on Lyric.”