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Experian Appoints BBH To Promote Credit Score Service
- Campaign, Wednesday, February 10, 2016 7:18 AM
Experian, the data company, has appointed Bartle Bogle Hegarty London to help promote its credit score service to consumers. BBH won the integrated account following a four-way pitch against Hometown, J Walter Thompson and Saatchi Masius. The incumbent agency is The Red Brick Road, which did not participate in the process. The agency will work with Experian’s consumer services division on its core CreditExpert product. BBH has been asked to create a fully integrated, multimedia campaignin the UK and Ireland.
