Advertising Age reports that Google is tackling ad fraud with a new tool that automates the filtering of traffic from three of the top ad fraud botnets currently plaguing the advertising
industry. The three botnets have already "infected more than half-a-million electronic devices, but Google has further reinforced its existing botnet defenses across its ad systems and says it can now
stop all three," according to the report. "Botnets are responsible for fake traffic or serving ads that nobody will ever see. Botnets also control armies of malware-infected computers which are
operated by fraudsters who generate large amounts of non-human ad traffic volume for unscrupulous publishers. In turn, this generates both fraudsters and those publishers lucrative ad dollars."
Read the whole story at Advertising Age »
