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Face Scanning Used To Track TV Viewer Tastes
- Independent.co.uk, Friday, February 12, 2016 9:05 AM
The BBC is pressing ahead with plans to utilise new facial codingtechnology
– revealing viewers’ subconscious “emotional attachment”
to programmes – after running successful trials. Developed by a British start-up, CrowdEmotion, the technology uses cameras to record individuals’ expressions and actions. Facial movements
are recorded on a second-by-second basis and the results are divided into six possible emotions: sadness, puzzlement, happiness, fear, rejection and surprise.
Not to worry, Paula. These will merely be tiny sample laboratory-style investigations not unlike many similar procedures that have been utilized in the past 40 years.