The average circulation of magazine circulation was down 4% year on year in the last six months of 2015. The latest ABC audit for July-December 2015 saw mixed results for men’s lifestyle publications. Men’s Fitness magazine was the worst hit with combined sales of print and digital down 18 per cent over the period and 32.3% over the year, marking the greatest decline in sales across the market by far. Men’s Health managed to improve towards the end of the year with a 0.4% increase.