Around the Net
ManU Signs Deadpool, Magneto To Play With Rooney
- NYSportsJournalism.com, Friday, February 12, 2016 8 AM
Soccer giant Manchester United’s deal with 20th Century Fox will involve cross-marketing and promotions on the pitch and social media, in-cinema and multimedia for such upcoming releases as “Deadpool,” “X-Men Apocalypse” and “Independence Day: Resurgence.” One activation involves a spot in which the character Deadpool wins a soccer game with a free kick and is cheered by Wayne Rooney and other ManU stars, only to find that he had "that weird dream again."
