Missing Captcha Tool Helps Locate Missing Persons

A great example of technology doing good: Leo Burnett Tailor Made created a new captcha tool for NGO "Mothers of Se" in Brazil that can be used to help find missing persons. An estimated 40,000 people go missing in Brazil each year. When visiting a website that uses a captcha tool, people typically need to enter a random word or numbers to prove they are not a bot. Sites that use the Missing Captcha have visitors type the name of the missing person into a box and show a picture of the missing. See how the Missing Captcha works here.

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