• by Jess Nelson , February 23, 2016

Oracle expanded its marketing cloud services on Tuesday to include OneSpot, a content marketing platform. 

The partnership adds OneSpot’s proprietary technology, Content Sequencing, to the Oracle App Cloud. OneSpot’s Content Sequencing technology helps marketers personalize their content marketing based on a customer’s digital journey and online behavior.

Oracle Responsys marketers can also now leverage OneSpot’s email module, OneSpot InBox, to automatically personalize and sequence email marketing campaigns within the Oracle Marketing Cloud.   

The technology “automatically determines content selections, personalized based on previous content interaction history via email and other channels such as owned web properties and external publisher sites,” says Adam Weinroth, chief marketing officer at OneSpot. “Current customers are seeing a lift in click-to-open rates ranging from 20 percent to 170 percent compared with manually curated content selections.”

“As marketing channels like email, mobile and social become more widely used for driving content engagement, marketers’ ability and desire to use automated, real-time solutions will increase dramatically,” states Damian Borichevsky, vice president of client services for OneSpot. “The early results of our work with Oracle Responsys demonstrate our ability to help brands combine their content marketing and email efforts to deliver a more relevant, personalized experience for consumers.”

Oracle Marketing Cloud customers can visit OneSpot in the Oracle Cloud Marketplace to install the application. 

“Our solution is designed to work with a range of popular marketing cloud solutions and ESPs but Oracle is our first certified integration,” says Weinroth.