NEW! U of Phoenix Campaign Takes On Haters With Tweaked 'Oz' Lyrics

University of Phoenix launched "More Than Brains," a motivating 60-second ad that's part of the brand's "We Rise" campaign. The commercial rewrites the lyrics to the classic tune "If I Only Had A Brain" from the "Wizard of Oz." Throughout the ad, viewers see students juggling home life, work, stressors, bills and daily demands. Rather than give up, students find the time to study and finish classwork, even if it's at an unusual hour or during the commute to a job. These students make it happen. "I took two bullets in the chest, got three kids, I never rest and I've also got a brain" is heard as a man works out at the gym and a woman studies on a crowded bus. "A degree is a degree, you're gonna want someone like me. But only if you have a brain," closes the ad, seen here, and created by 180LA.

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