Falk eSolutions yesterday announced a strategic partnership with European software producer Fivia. The specific purpose of the alliance is to integrate Falk's ad server, Falk AdSolution, with AdFront,
Fivia's application-service-provider-based sales planning, revenue management, and billing application. The partnership will allow for insertion order entry and ad campaign management, giving online
publishers a better view of booked, forecasted, and actual ad delivery, according to a company statement.
--Gavin O'Malley
