• by Jess Nelson , March 8, 2016

Hiver, a Gmail-based CRM solution, released a new email engagement tracking feature this week that monitors how often emails are opened and clicked. 

The new solution adds email analytics to the project management solution, a critical component of successful email marketing campaigns.

Analytics offer email marketers an opportunity to review their campaigns and pinpoint areas for improvement, and content marketers who leverage data see on average an increase of return on investment by as much as 500%, per the Aberdeen Group.

Additional Hiver features include task delegation and shared contacts for streamlined team management, marketing, sales and customer support across any Gmail or Google Apps account.

Hiver also offers examples of email templates and email time management tools such as snoozing or scheduling emails ahead of time.

“Hiver turns your Gmail into a simple, powerful collaboration tool,” says Niraj Ranjan Rout, founder of Hiver.

Hiver offers a subscription-based tiered pricing structure, as well as a free Google Chrome Extension for easy integration. Founded in 2011, the Palo Alto-based company has a client roster that includes Uber, Pinterest and Lonely Planet.

Hiver might be especially useful for professionals who find themselves managing their workday out of their Google email account.

Gmail is the most popular email service provider in the world with over 1 billion monthly active users and over five million companies now use Google Apps for Work, Google’s Enterprise email management and storage solution.

Google has also been actively recruiting business customers to its Google Apps for Work platform, expanding its security features to appeal to business professionals who use Gmail as their main business account.

Recent upgrades to Google Apps for Work include better security and data loss prevention, as well as a new user hub.