The Y Launches 'For A Better Us'

by Amy Corr @MediaPostOTL, March 23, 2016

The Y launched a pair of TV ads under the tagline: "For a better us." Created by Droga5, the ads help educate viewers about the important work the Y does and its need for community support. Both ads were directed by Seb Edwards and filmed in Baltimore. "Places" showcases a forgotten city that makes the evening news for all the wrong reasons: Residents lack the resources needed to thrive. The Y is there, however, helping folks break the cycle of poverty with safe spaces, mentorship programs and healthy meals. See it here. "Idle Hands" are the devil's workshop, but give the hands something productive to do and watch children discover their potential. Watch it here.

ad campaign, cause-related, tv

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