News Brief
WebSideStory Adds LinkShare Analytics Tools
Feb 15, 2005, 7:00 AM
WebSideStory has partnered with LinkShare to integrate their respective analytics products, HBX Analytics and SynergyAnalytics. This on the heels of WebSideStory's acquisition of Web content management provider Atomz at the end of last week. As a part of that deal, Atomz's applications will be rolled into WebSideStory's HBX Analytics and a new pay-per-click bid management product.
Under the terms of the partnership, WebSideStory will provide channel-specific data through its STREAM API program to LinkShare, allowing joint clients a more comprehensive look into their marketing channels through the LinkShare account interface.
--G.O.
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