Around the Net
Pepsi Ad Mixes Booze With Soda On Purpose
- Advertising Age, Wednesday, April 6, 2016 8 AM
The ad is meant to be humorous. But it underscores a serious marketing strategy by PepsiCo, which is trying tap into the mixology trend. The cola is made from kola nut extract, "real sugar" and sparkling water, with a touch of "aromatic bitters." A ginger cola version includes "real ginger." If it sounds like something that would go well with whiskey, that is kind of the point.
