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Blue State Digital Relies on Personalization in Emails
- Venture Beat, Friday, April 8, 2016 6:27 AM
Blue State Digital aims to make email truly personal. The company's platform uses data to identify consumer profiles and develops personalized content based on these profiles. The company's clients include: Ford, Google, MIT, Tate Modern and UNICEF.
"It isn’t just getting someone to open your email," Andrew Rothman, head of creative and digital, told VentureBeat. "The goal is to get them to do something outside of that email. Everything that’s sent should be geared toward driving that specific action."
