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Initiative Taps Hayes To Head Interactive Marketing

Feb 17, 2005, 8:15 AM
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Initiative Wednesday named Michael Hayes vice president in charge of interactive marketing, placing him in charge of the Interpublic unit's interactive media and digital marketing services. Interactive clients, include Bank of America and Cox Interactive. Hayes had headed the media services and strategic planning group at 10th Degree, an Irvine, Calif.-based interactive agency. -- Shankar Gupta

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