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Marketing Will Affect Future Of Law Industry
- Above the Law, Thursday, April 14, 2016 8 AM
It used to be that big law firms would depend entirely on doing good work as the key to getting new business. But that notion’s time has passed; the business of getting new business is coming of age and law firms have to be proactive about getting new work. Documenting the state of the industry was the inspiration for a survey co-sponsored by Bloomberg Law and the Legal Marketing Association.
