• by Larissa Faw , May 10, 2016

TEDxCambridge is a spawn of the TED conferences where industry leaders share their thoughts in under 18 minutes. Now, the biannual event is partnering with full-service shop Tank to develop marketing and creative for its event, including overall event branding, social outreach and public relations. There was no formal review.

The refreshed brand artwork is designed to be abstract and visually striking with red, black and white colors, while other images celebrate the individual expertise of each speaker.

Each of our speakers for the #TedxC2016 spring event has their own X to represent their TEDx talk," says the agency. The speakers are from all different kinds of backgrounds, educations, and professions — and yet they've all joined together around the same stage to promote their idea worth spreading." Similarly, each of the speakers' X graphic is unique, and yet the container of the graphic remains consistent.

Pre-event images will be promoted primarily online through Facebook, Twitter and Instagram, as well as via email to TEDxCambridge's existing database network. Images will also appear at the Boston Opera House, the event's location. The June 9 event is expected to attract more than 2,600 attendees.