Around the Net
Democrats Have Larger Email Lists, Trump Has Better Open Rates
- MarketingProfs, Wednesday, June 1, 2016 3:54 AM
Hillary Clinton and Bernie Sanders have much larger email list sizes than Donald Trump, but the GOP nominee has a higher email open rate than the Democrats, according to recent data from Return Path. The research looked at more than 2.5 million individual inboxes and found also that Sanders has the lowest "deleted without opening" rate. In other words, his subscribers are least likely to trash his campaign messages upon receiving them.
