• by Jess Nelson , June 1, 2016

Intercom, a customer communication platform, released a new marketing automation feature on Wednesday that helps marketers create more targeted email and cross-channel campaigns.

Intercom’s newly released Smart Campaigns adds a triggered messaging service to the communications platform that when given a list of potential messages automatically pinpoints the most important message to send to a subscriber, when that message should be sent and through what channel the message should be deliver to.

Smart Campaigns effectively personalized the cadence of marketing messages and helps pinpoint a customer’s preferred communications method, but the marketing platform does not offer any predictive content services or product recommendations.

A streamlined user interface unifies multichannel marketing across email, push and in-app messages, and campaigns automatically adapt to every consumer based on their behavior and preferred communications method.

Additional features include campaign metrics and compatibility across the Web and within iOS and Android applications.

Smart Campaigns is available to all Intercom Engage customers, which starts at a monthly price tag of $79. 

Based in San Francisco, Intercom unifies customer communication across marketing channels. Compatible across email, mobile, online and on social media, Intercom counts Ancestry.com, New Relic and Shopify among its clientele. 

Intercom most recently raised $50 million in a Series C funding round in April, increasing total equity funding to date to over $115 million.