• by Larissa Faw , June 7, 2016

The Seaweed Bath Co. skincare line is naming Digital Surgeons as its first agency of record following a formal review.

Digital Surgeons will be responsible for all digital and creative, including overall brand development, as well as "articulation, voice and positioning" for the company’s line of haircare products, body lotion, detox baths and soaps. 

The agency will also be developing the company’s marketing communications plan, website, print collateral - sales deck, brochure, catalog - as well as other sales assets. In addition, Digital Surgeons will design the packaging and creative for all seven products in the Seaweed Bath Co.’s new facial skincare line, which will hit the market in August. 

This account win follows Digital Surgeon's assignment for Tikkaway, a growing Indian quick-service restaurant chain and Sabra Dipping Co., who selected Digital Surgeons as its digital AOR in late 2015. The firm’s roster also includes NuGo Nutrition, Demandware, Arccos, Human Rights Campaign, EMC, and Freshpet.