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Brexit Could Cost GBP70m, Zenith Estimates
- Campaign, Wednesday, June 8, 2016 8:30 AM
Leaving the European Union could cost the UK GBP70m in terms of ad-spend growth every year, equating toGBP GBP1bn by 2030, according to research by Zenith. The media agency explained that Brexit would lead to a drop in economic growth in the long term, which would cause ad spend to fall. The report added that advertisers' short-term reaction to leaving the EU is "likely to be minimal."
