Miller Lite Spelled Differently For A Reason
- by Amy Corr @MediaPostOTL, June 8, 2016
Miller Lite is "Spelled Different, Because
It's Brewed Different." In a series of 15-second spots, Miller Lite highlights its company history, touting itself as the
company that created the first light beer, which is why the brand spells things differently. The brand prides itself on creating what no one expected them to: a light beer that actually tastes good.
TBWA\Chiat\Day LA created the campaign.
