Talking Objects Promote Lowe's 'Make Your Home Happy' Campaign

by Amy Corr @MediaPostOTL, June 15, 2016

Now is the time to get your yard looking spiffy, and Lowe's wants to help. A social media campaign, "Make Your Home Happy," brings inanimate decorations to life -- who hasn't imagined their garden gnome starting to talk -- to promote ways Lowe's can turn house goals into realities. A garden unicorn gets leg cramps eyeing his owner's lawn, since the man signed up for Lowe's lawn care program. A giraffe magnet loves the new family fridge, and the not-so-subliminal messages spelled out with magnets. A garden flamingo is surrounded by beautiful flowers, bought from Lowe's, that rival its own beauty. BBDO New York created the campaign.

ad campaign, social media, social networks

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