Around the Net
Britvic Moves From Big Ad Spend To Incubation
- Marketing Week, Thursday, June 16, 2016 7:28 AM
Britvic has launched an ‘incubator company’ in a bid to target health-conscious adults with new premium soft drinks, moving away from “big bucks advertising” in favour of a grass-roots approach. The incubator, called WiseHead, aims to meet changing consumer needs by providing them with more soft drink choices as Britvic believes “non-alcoholic beer and wine aren’t hitting the mark”.
