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VCCP Blue Wins Ad Account For Muller's Friij

The agency will provide above-the-line, brand and strategic support across the Frijj range. It already works on Müller's yoghurt and dessert products, including Müller Corner, Müllerlight and Müller Rice. A spokeswoman for Müller told Campaign there was no creative agency partnering with Frijj last year, with the majority of work focused on digital media and carried out by Zone.

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