Around the Net
Coca-Cola Launches GBP10m Campaign For Zero Sugar Brand
- Marketing Week, Tuesday, July 5, 2016 7:43 AM
Coca-Cola GB is launching a GBP10m campaign to promote Coca-Cola Zero Sugar, marking its biggest marketing investment in a new product launch in a decade, as it looks to actively promote moderation and reduce consumers' sugar consumption. It marks the next step in the company's strategy as it aims to move from "offering choice to shaping choice."
