AT&T is looking to make the most of the summer blockbuster season and it’s newly launched “Thank You” loyalty program with new advertising
showcasing just how easy it is to take anyone you want to a free movie.
Highlighting the program’s “Ticket Twosdays” promotion, the new ads show off
different scenarios in which people invite others to a movie. In one ad, a man dials up a married friend with the movie offer.
At the
subtle suggestions of his wife, the man accepts, declines and accepts the offer repeatedly. Onscreen text reads, “Bring a married friend for free on AT&T,” before switching to
“Bring any friend for free on AT&T.”
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Other spots in the campaign (from agency BBDO New York and Atlanta) include inviting a “sentimental friend,” who overreacts at every change in plans, and an awkward college student inviting his
crush, only to be blocked by her hunky boyfriend.
The ads will run on TV, pre-roll and in cinema throughout the summer. The work will also be accompanied by digital and social
elements.
AT&T launched its “Thanks” program in early
June to help show some love for its current customers. In addition to the “Ticket Twosdays” promotion, other perks will include priority pre-sale access and exclusive experiences to Live
Nation events and unique content for DirecTV subscribers.