• by Larissa Faw , July 15, 2016

Emblematic Group is selecting creative agency TK as its agency to rebrand the virtual reality company, following a competitive pitch. TK was selected over three other agencies based in New York and Los Angeles.

TK's Los Angeles office (TKLA) will oversee the account which will involve a three-month project to rebrand the company that will span across the website, collateral, stationery and exhibition material.

The U.S.-based Emblematic Group builds top content for the Oculus Rift and other virtual experiences. A key point of focus for TKLA will be to differentiate Emblematic from its competitors as the VR industry continues to grow and evolve.

"We chose TK for a variety of reasons,” says Nonny de la Peña, Emblematic Co-Founder. “Firstly, they came up with a variety of great, really imaginative ideas right off the bat. Secondly, they really listened to our feedback, and addressed every issue we raised, thoughtfully and consistently. And finally, they executed on the final concepts with the utmost degree of professionalism and attention to detail."