Around the Net
Marketers Must Take Control Of Transparency, ANA Urges
- Marketing Week, Tuesday, July 19, 2016 8:58 AM
New guidelines from the ANA put the onus on marketers to improve media transparency after its investigation found media agencies were boosting their returns using rebates and kickbacks. The US Association of National Advertisers (ANA) is urging its members to take control of media transparency by rewriting contracts and undertaking thorough audits.
