Around the Net
P&G To Increase Ad Spend, Admits Cuts Impacted Growth
- Marketing Week, Wednesday, August 3, 2016 8:29 AM
Procter & Gamble is planning to increase ad spend this year after admitting that cuts to its budget particularly around new products and sampling impacted its market share growth. Speaking on a call with analysts yesterday, CEO David Taylor said ad spend would by up in the “mid-single digit range” as it looks to get more people trying its products and ultimately becoming customers.
