Commentary
Almost 5 Million Internet Radio Listeners a Week in January
- by Jack Loechner , Staff Writer @mp_research, March 15, 2005
Arbitron Inc. and comScore Media Metrix, released the online radio ratings for January, which for the first time include Live365. The ratings revealed that Live365 reached an average of 438,000 people per week during the January 2005 survey period.
Live365 is an online radio network offering Internet listeners access to more than 10,000 stations. The Average Quarter-Hour audience for the network during weekdays between 6AM and 7PM exceeded 31,000 listeners.
The January report of the comScore Arbitron ratings service rated America Online's AOL Radio Network; Yahoo! Music; Microsoft's MSN Radio and WindowsMedia.com and newcomer Live365 during an average broadcast week in the month of January.
Average
Weekly Audience Persons 12+ | ||||
| Cume | Avg 1/4 Hour | Cume | Avg 1/4 Hour |
Yahoo! Music | 1,154,300 | 282,200 | 2,074,400 | 189,100 |
AOLRadio Network | 1,094,100 | 117,800 | 1,995,700 | 83,500 |
MSN Radio and WindowsMedia.com | 385,500 | 40,700 | 473,300 | 23,500 |
Live365 | 290,000 | 31,400 | 438,000 | 20,500 |
Total: Four Networks | 2,798,800 | 472,400 | 4,892,300 | 316,800 |
Source: comScore Arbitron Feb 2005 | ||||
Note: Cume is defined as the number of different people who listen during a given daypart and should not be added, because people who listen to more than one network will be counted twice. The total of the four networks is an unduplicated estimate of the number of different people who listened to one or more of the networks for a minimum of five minutes during the week.
The comScore Arbitron Online Radio Ratings service is based on a subset of approximately 200,000 U.S. participants within the comScore global consumer panel.
Jack Loechner is the Editor of The Center for Media Research's daily Research Brief. You can reach him at jack@mediapost.com.