• by Amy Corr  @MediaPostOTL, August 12, 2016

Coleman F. Sweeney is the "World’s Biggest Asshole" in an almost 3-minute video for Donate Life. Sweeney is played by actor Thomas Jane, and Will Arnett provides narration. Sweeney steals women's undies from the laundromat, shoots a paint gun at his neighbor's dog, poops in the women's bathroom and has a bumper stick on his truck that reads: "I can go from 0 to horny in 2.2 beers." He's a real gem. One day, while arguing about the bill at his local diner, Sweeney keels over and dies of a brain aneurysm. When doctors find out Sweeney was an organ donor, he went from asshole to hero in a matter of seconds. His heart, liver, tendons and corneas went to people in need. "Even an asshole can save a life," closes the video, targeting millennials to register to become organ donors. And pay attention to an ever-slower version of Coldplay's "Fix You" playing throughout the video. The Martin Agency created the campaign, directed by Speck and Gordon of Furlined.