• by Ross Fadner , August 25, 2016

Online mattress delivery upstart Casper started small with its programmatic efforts when the brand launched its first digital marketing campaign a few years ago, but the category soon grew to representing, on average, 17-18 percent of the online mattress retailer’s business today, Terri Rockovich, Casper’s VP of Acquisition says during her interview at the Programmatic Insider Summit. She adds that with the help of strategic partnerships, programmatic would become an important full funnel solution for the brand. 

Find the rest of this session, and more, at our Programmatic Insider Summit Agenda page.