• by Sarah Mahoney  @mahoney_sarah, September 7, 2016

The pre-holiday buzz is building for Rogue One: A Star Wars Story, and Target is going to make sure those rebellious superfans feel at home in its stores.

But in a fun twist, don’t expect to see actors like Felicity Jones, Ben Mendelsohn, Forest Whittaker, or Jimmy Smits. Instead, Target’s new “There’s a rebel in all of us” spot focuses on the kinds of everyday individuals who just really love Star Wars.

That includes a high school English teacher who incorporates Star Wars themes into his Shakespeare lessons, for example. (He thinks Anakin Skywalker is a perfect tragic hero.) There’s a mom who relies on Yoda’s “Do or do not. There is no try” as her parenting mantra, and is raising her son to be willing to save the day.

A superfan bride explains why she had storm troopers walk her down the aisle. And a spunky nine-year-old girl pretty much nails the rebel spirit: “I like the characters that do their own thing — like me.”

Ads promote the Rogue One toys set to appear in stores later this month, including model spaceships, helmets and action figures.

It’s too early to say if the spinoff movie, which is building plenty of its hype with the trailer, will come close to being the sensation last year’s Star Wars: The Force Awakens was. (It’s the biggest grossing movie ever in North America.)

But it will get plenty of marketing muscle. Lucasfilm recently announced five brands as part of its “extensive global promotional campaign:” Duracell, General Mills, Gillette, Nissan and Verizon.

"We are extremely pleased to be working with such a remarkable group of promotional partners for Rogue One," says Lynwen Brennan, general manager of Lucasfilm, in its announcement. "This first in a series of Star Wars standalone films represents an exciting new era for both Star Wars and Lucasfilm, and the partners joining us on this exciting journey have each designed a stellar campaign capturing the spirit and camaraderie of Rogue One."

Nielsen, which says Star Wars fans are more likely to be affluent Gen Xers intent on sharing the force with their families, reports that Star Wars-themed consumer packaged goods are big sellers even in years when there is no new movie. But in 2015, leading up the release of The Force Awakens, the franchise generated $243 million in packaged goods sales.