Dos Equis revealed its new "Most Interesting Man"
in the
30-second ad, "Cantina." Think of a younger version of the original "Most Interesting Man" with less gray in his beard. Actor Augustin
Legrand takes over for Jonathan Goldsmith. From what little we see of the new most interesting guy, he's a fan of quirky things and a chick magnet.
He karate-chops a watermelon in half with his
hand, steals a pig, explores the insides of a sea monster and fetches a soccer ball from inside a well. This guy's off to an interesting start. Viewers will learn more when the official campaign
starts in October. Havas New York created the campaign.
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