• by Larissa Faw , September 12, 2016

How much do you know about drugs? Blink Worldwide has created a quiz, for both parents and kids, to test their knowledge of how un-prescribed drug usage can lead to harmful effects. 

Blink created the social and online quiz for Partnership For Drug-Free Kids which recently revived and updated its iconic fried egg “This Is Your Brain On Drugs” campaign from the 1980’s. 

The multiple choice quiz asks questions like “Prescription drugs aren’t as bad  as street drugs, right?” Users receive a score at the end of the quiz and are afforded numerous opportunities on the site to donate to the organization. 

Taking the test enables visitors to take a deeper dive into the resources of the Partnership, and will incorporate a Blink analytics platform that will give insight into the public’s drug knowledge and the questions that are most prevalent in today’s society.  

“We all fondly remembered the campaign from 30 years ago,” said Matt Law, ECD, Blink Worldwide. “In order make it make it more relevant for today’s audience, we focused on where the previous campaign left off with “any questions” and engaging followers to find answers with a digital campaign. By asking questions on social media and providing answers via an online Drug Test, adults and kids will become more aware of the resources and spread the word about the Partnership and begin asking even more questions that need answers." 

Added Marcia Lee Taylor, president of the Partnership: "Our aim is always to help parents and children connect on this critical health issue in open, honest ways. In today's increasingly online world, we want 'Drug Test’ to be a shareable, social tool that initiates critical conversations and prompts queries for more information."