• by Amy Corr  @MediaPostOTL, September 13, 2016

My favorite ad on TV right now is the hilarious Geico ad starring Ice T overseeing a kids' lemonade stand. Passersby approach the stand, asking "Is that Ice T?" only to have the kids point out they're selling lemonade. After the third go-round, the camera pans out to reveal the actor and rapper sitting under a tree, reading the paper. "What's with these people, man?" he quips. "Lemonade. Read the sign." The ad is part of the brand's "It's Not Surprising" campaign, which pairs surprising situations, like Ice T at a lemonade stands, with not surprising incidents, like Geico consumers saving money with the brand. The Martin Agency created the campaign. And check out the behind-the-scenes making of the ad here.