• by Tobi Elkin  @tobielkin, September 20, 2016

Jelli, a programmatic platform for radio, on Tuesday said its SpotPlan programmatic radio self-service buying platform is now available for general release.

SpotPlan allows users to increase efficiencies in planning and buying radio, and leverage advanced technology to create new plans which aim to increase the value delivered from an advertiser’s investment in radio. SpotPlan accesses live radio inventory through Jelli’s programmatic platform, delivers real-time reporting, and the ability to target programmatic audience cohorts for behavioral and intent-based categories.

Jelli said SpotPlan offers algorithms that build optimized plans, automated delivery, real-time reporting, and advanced data-driven targeting that’s powered by first- and third-party data sets.

“An important goal for SpotPlan is to enable radio to tap into digital advertising budgets while empowering marketers to use the medium in ways that are as easy and effective as buying digital,” stated Mike Dougherty, co-founder and CEO of Jelli.

SpotPlan aims to lure ad dollars from digital ad budgets to the radio market.. With the general release of SpotPlan, more than 125 agencies or marketers have contacted Jelli to gain access to the platform, according to the company.

Via partnerships with the programmatic marketplaces, including iHeartMedia’s Private Network and Expressway from Katz, Jelli’s SpotPlan is gaining access to radio inventory and audiences at scale.

The company said it has 37% listening share of radio listeners in the U.S., and a base of 1,509 stations stations that have integrated Jelli technology with an average of 13 stations per market in the top 50 markets, including 99 No. 1 stations.

The company said that launch customers include Starcom, Mediavest/Spark USA, Dentsu Aegis Network, Horizon Media, Havas Media, IPG Mediabrands, and Varick Media Management. These agencies collectively represent approximately $1 billion of radio ad spend in the U.S. annually, according to Jelli.