• by Philip Rosenstein , Staff Writer, October 6, 2016

As we near the one month mark until the November 8 election, presidential campaigns and supporting groups are taking their next-to-final hits on their opponent.

A relatively new ad from the Hillary Clinton campaign again uses Donald Trump’s own words about women to continue the thematic attack on the Republican nominee: He doesn’t respect women.

After various aggressive comments about women, the ad closes out with asking the viewer “Is this the president we want for our daughters?”

The Clinton campaign has used similar tactics in the past with ads highlighting what Donald Trump has said about veterans and the military. Another asks whether someone who has said various violent comments over the course of the campaign should be a role model for our children.

The Clinton campaign’s continued focus on Donald Trump’s actual words suggest they believe these types of ads are working. The polls would support that contention.

On the Republican side, the NRA recently put $6.5 million into a pro-gun ad which again misrepresents Clinton’s stance on guns.

“Every woman has a right to defend herself with a gun if she chooses,” the ad’s subject explains. “Hillary Clinton disagrees with that. Don’t let politicians take away your right to own a gun. Donald Trump supports my right to own a gun.”

The ad is running in Ohio, Nevada, North Carolina, Pennsylvania, and Virginia.

With many states out of the game, holding strong Republican or Democrat leads, strategies focus on winning key swing states that will make the difference in November. Commentators have been postulating that if Clinton wins North Carolina, where Clinton has a two- or three-point lead, the election is over.

Since the first general election debate, Clinton’s odds of winning the presidency have shot up and the Trump camp has responded by releasing new ads that attack Clinton across the board. They also attempt to highlight concrete policy proposals, including his plans for: childcare and parental leave, which both serve as clear retorts to Clinton’s attacks on Trump’s treatment of women.

With early voting already underway in many states, Trump’s advertising glut this late in the game likely won’t have the desired effect.