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Fitbit Announces The X Factor Product Placement Deal
- Marketing Week, Tuesday, October 11, 2016 8:17 AM
Fitbit has inked a partnership with "The X Factor" in the UK that will see its products used by contestants during the ongoing live rounds of the talent show. Contestants will be provided with Fitbit activity trackers to help them manage their overall health and wellness, with a weekly personal trainer that is able to answer any of their questions.
