Around the Net
Marketing Spend Is Up, Despite Brexit Woes
- Campaign, Wednesday, October 12, 2016 7:55 AM
Marketers have "held their nerve" in the face of an uncertain business climate following the UK's Brexit vote, according to the latest Bellwether Report by the IPA. The survey of 300 UK marketing bosses, which covers the third quarter of this year, shows a net balance of 13.4% of marketers increased their spend in the third quarter – the highest rate in two years.
