• by Jess Nelson , October 13, 2016

Email marketing company GetResponse officially launched its new automation solution on Thursday after three months of Beta testing.

During its Beta testing period from July to September, GetResponse says more than 13,000 campaigns were built by small- to medium-sized businesses on the platform and that more than six million emails were sent via the automated solution.

Based in Poland, GetResponse is an email marketing platform with a host of features to increase the return on investment of campaigns. The company’s suite of email tools includes a drag-and-drop email builder, a landing page creator, deliverability solutions, and now, marketing automation.

Marketing automation allows marketers to automate repetitive tasks via marketing software and technologies to save time and resources that are better spent elsewhere. The time-saving capability of automated software is especially important for small- and medium-sized business owners that do not have the same expanded marketing departments as enterprise brands.

“GetResponse Marketing Automation was designed to democratize automation for SMBs – taking powerful and advanced enterprise-grade features, and putting them into one easy-to-use package,” states Simon Grabowski, GetResponse Founder and CEO. “We wanted to eliminate many of the fears and anxieties that are typically associated with adopting marketing automation services.”

More than 90% of marketers who implement marketing automation systems report that it is an integral component of their success according to a study conducted earlier this year by Three Deep Marketing and Ascend2. The survey of 239 marketers also illustrated that many marketers still struggle with automation because of ineffective strategy, complexity of automation tools and a lack of alignment between sales and marketing.

GetResponse Marketing Automation allows marketers to take advantage of automated workflows with an easy-to-use, drag-and-drop interface. It requires no HTML or coding skills and is designed as a self-service flow chart -- similar to Campaign Monitor’s DIY marketing automation solution launched in August.

The design of the marketing automation solution effectively follows an “if this, than that” logic, and marketers can deliver automated communication workflows based on customer data and engagement. Additional features include tagging and scoring capabilities to highlight audience profiles and analytic tools to track and respond to a customer at any given stage in their digital journey.